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Physician advertising is controlled by state and federal laws and regulations. Violating these regulations can lead to medical board discipline and fines, can complicate the defense of liability claims, and may not be covered by medical liability insurance policies. State laws may also allow patients to sue the physician for damages if they were injured by the false or deceptive advertising.¹

The benefits of using social media in a medical practice are becoming increasingly clear, which makes the pressure to get involved even greater. As medical practices become more sophisticated at using social media for knowledge sharing, marketing, and other forms of communication, those who fail to participate will fall behind. These social media tips for medical practices can help you get started.

Your patients are online, and they’re searching for information about their symptoms. Maintaining a medical blog for your practice is an effective way to take advantage of this changing landscape of online medical knowledge and virtual physician-patient relationships.